Yes. You can hire a book marketing company even if your book has already been published.
In fact, this can be an ideal time to seek professional help.
Perhaps you self-published your book and expected stronger sales.
Maybe another publishing company produced the book but provided little marketing support.
Perhaps your original launch generated some attention, but sales have since slowed.
Or maybe you simply did not have the budget, time, or knowledge to market the book properly when it was released.
None of these situations necessarily mean you have missed your opportunity.
Professional book marketing can begin before publication, during launch, or long after the book becomes available.
Your Book Does Not Need to Be Brand-New to Market It
Authors sometimes assume marketing has an expiration date.
It does not.
If the book remains relevant and available for purchase, there may still be readers who have never heard of it.
Those readers do not necessarily care whether the book was published three weeks ago or three years ago.
They care whether it interests them.
This is especially true for evergreen books.
A novel can continue attracting readers for years.
A memoir can gain attention because of renewed interest in its subject.
A self-help book can continue solving the same problem.
A children’s book can reach new families.
A business book can remain relevant within its field.
Publication was simply the moment the book became available. It does not have to be the only moment you promote it.
Can I Hire a Marketing Company If I Self-Published?
Yes.
You do not need to abandon the independence of self-publishing simply because you want professional marketing assistance.
There is an important difference between publishing your book and marketing your book.
You may have handled the publishing yourself through a self-publishing platform while deciding to outsource advertising, publicity, reviews, media outreach, or other promotional activities.
That allows you to maintain your existing publishing arrangement while getting help in areas where you need additional expertise or resources.
What If Another Company Published My Book?
That does not necessarily prevent you from hiring a separate marketing company.
Authors frequently need additional promotional support after publication.
However, you should review any existing agreements if another publisher controls particular marketing rights or imposes restrictions relevant to outside promotion.
Assuming you are free to hire additional marketing support, a separate book marketing company can potentially help promote the existing title without republishing it.
Do You Have to Republish the Book?
Usually, marketing and republishing are separate decisions.
If your book is professionally edited, attractively designed, properly formatted, and available through appropriate retailers, you may simply need better promotion.
A marketing company can potentially work with the existing book.
However, if the book has major presentation problems, you may want to address those first.
For example, an unprofessional cover can reduce the effectiveness of advertising.
A weak book description can make it harder to convert traffic into buyers.
Serious editing problems can hurt reviews and word of mouth.
Marketing can create attention, but the book still needs to make a strong impression once people discover it.
What Can a Book Marketing Company Do After Publication?
There are numerous possibilities.
Advertising
Your book can be promoted through Amazon and other advertising channels after publication.
In fact, an existing sales page gives advertising somewhere to send prospective readers immediately.
Publicity
Authors can pursue publicity well after launch.
Interviews, articles, podcasts, media coverage, press releases, and other opportunities can introduce the book to audiences who did not encounter it originally.
Book Reviews
An existing book may benefit from additional legitimate reader and reviewer outreach.
Reviews can strengthen social proof and help potential readers evaluate an unfamiliar title.
Email Promotion
A book can be introduced to relevant audiences through email campaigns regardless of whether it was released last week or last year.
Social Media Promotion
Existing books provide plenty of material for social media.
Authors can share excerpts, reviews, interviews, behind-the-scenes stories, media coverage, reader reactions, and other content.
Podcast Appearances
Podcasts can be especially valuable for authors with expertise, an interesting story, or a topic that naturally lends itself to conversation.
The publication date does not have to be the primary reason for the interview.
The author’s ideas can be the story.
Author Branding
Marketing an existing book can also strengthen the author’s overall platform.
This becomes particularly important for authors who intend to publish additional books.
Explore Marketing Services for Your Existing Book
If your book is already available and you want to give it greater exposure, you can explore professional marketing without necessarily changing how or where the book was originally published.
Explore MindStir Media’s professional book marketing services to learn about advertising, publicity, promotion, reviews, interviews, media opportunities, and other services available to authors.
Can Professional Marketing Revive an Older Book?
It can create new opportunities for discovery.
That distinction is important.
No marketing company can guarantee that an older book will suddenly become commercially successful.
What a new campaign can do is put the book back in front of people.
A coordinated campaign might involve refreshing the book’s positioning, strengthening its Amazon listing, launching new advertising, pursuing publicity, seeking additional legitimate reviews, appearing on podcasts, promoting through email, and building the author’s platform.
The objective is to create a new period of visibility.
What If My First Marketing Campaign Failed?
Do not automatically assume the book cannot be marketed.
Instead, investigate what happened.
Did enough people actually see the campaign?
Was the correct audience targeted?
Did advertisements generate clicks?
Did the book page convert those visitors?
Was the cover competitive?
Were there enough reviews?
Did you rely on a single marketing tactic?
Did the campaign last long enough?
Was there any follow-up after launch?
A failed campaign can provide information about what to change.
You Don’t Have to Start Over
This may be the most important point.
If you already have a professionally produced book, you may not need to republish it or create an entirely new product.
You may simply need more people to discover what you have already created.
Professional book marketing can provide another opportunity to introduce the book to readers.
And because the book is already available, you can focus your attention and budget on promotion rather than starting the publishing process again.
Turn Your Existing Book Into a New Marketing Opportunity
The fact that your book has already been published should not automatically prevent you from pursuing professional marketing.
Your original launch was one opportunity.
It does not have to be your last one.
Evaluate the book honestly. Identify weaknesses. Determine which audiences you want to reach. Decide what kinds of promotion make sense.
Then build a new campaign around the book you already have.
Talk With MindStir Media About Marketing Your Published Book
MindStir Media offers book marketing services to authors who want professional assistance promoting their books. You can explore marketing opportunities even if your book was originally published elsewhere.
Schedule a book marketing consultation with MindStir Media to discuss your existing book, what you have already tried, and the professional marketing options that may make sense for your goals.