For self-published authors, getting your book onto the shelves of brick-and-mortar bookstores can seem like a daunting task. However, with the right strategy and persistence, it’s possible to expand your book’s reach and enjoy the benefits of being stocked in physical stores. In this blog post, we’ll explore the steps self-published authors can take to get their books into bookstores and offer tips on how to maximize your chances of success.
Step 1: Ensure Your Book Meets Professional Standards
Before approaching bookstores, make sure your book meets professional standards in terms of editing, formatting, and cover design. A high-quality, polished product is more likely to be accepted by bookstores and appeal to their customers. Consider hiring professionals such as editors and cover designers to ensure your book meets industry standards.
Step 2: Obtain an ISBN and Barcode
Most bookstores require books to have an International Standard Book Number (ISBN) and a scannable barcode. These identifiers make it easier for bookstores to manage their inventory and track sales. If you haven’t already obtained an ISBN and barcode for your book, you can do so through organizations like Bowker (in the United States) or your country’s designated ISBN agency.
Step 3: Set Up Distribution Channels
To get your book into bookstores, you’ll need to set up distribution channels that allow retailers to order your book easily. Many self-publishing platforms, such as MindStir Media, offer distribution options that include access to brick-and-mortar stores through a distributor like Ingram. Alternatively, you can work with a distributor that specializes in placing self-published books in bookstores, though they may require a fee or a percentage of your sales.
Step 4: Offer Competitive Terms
Bookstores are more likely to stock your book if you offer competitive terms, such as a standard wholesale discount (usually around 40-55%), returnability, and payment terms in line with industry standards. By making it easy and financially viable for bookstores to carry your book, you’ll increase your chances of being stocked on their shelves.
Step 5: Research and Target Local Bookstores
Start by targeting local independent bookstores, as they are often more receptive to self-published authors than larger chains. Research the stores in your area and identify those that carry books in your genre or have a history of supporting local authors. Check each store’s submission guidelines and follow them closely when submitting your book for consideration.
Step 6: Prepare a Compelling Pitch
When approaching bookstores, be prepared to pitch your book in a concise and engaging manner. Highlight what sets your book apart from others in your genre, and emphasize any local connections, positive reviews, or awards your book has received. Be sure to mention any marketing efforts you’re undertaking to promote your book, as this can demonstrate your commitment to driving sales.
Step 7: Build Relationships and Network
Develop relationships with booksellers by attending industry events, joining local author groups, and participating in bookstore activities. Networking can help you gain valuable insights into the preferences and needs of bookstores, as well as forge connections with people who can advocate for your book.
Conclusion
Getting your self-published book into bookstores may require persistence and effort, but the rewards – increased visibility, expanded reach, and the satisfaction of seeing your book on store shelves – make it a worthwhile endeavor. By ensuring your book meets professional standards, setting up distribution channels, offering competitive terms, targeting local bookstores, preparing a compelling pitch, and building relationships within the industry, you can increase your chances of breaking into the world of brick-and-mortar bookstores and reaching a wider audience with your work.
