January 1, 2013
I’m sure you’ve been hearing a lot about ebooks these days. Yes, they’re popular but not quite as popular as you might think! In fact, “ebooks accounted for 22% of all book spending in the second quarter of 2012,” according to Publisher’s Weekly. This also means that printed books accounted for over 70% of all book spending in the second quarter of 2012! Authors, say this with me: Printed books still outsell ebooks.
Each business day I discuss book publishing options with aspiring authors and the ebook format comes up often in the discussions. During some of those discussions, new authors say something like, “I’m thinking of publishing my book as just an ebook.” While MindStir Media does offer ebook publishing packages for authors who insist on publishing in ebook format only, I’ve always encouraged authors to publish in multiple formats so as not to miss out on sales opportunities. I know that this approach is a bit more expensive for authors, but ignoring the majority of the book buying market will prove to be much more costly in the long run. Trust me.
J.J. Hebert is the bestselling author of Unconventional and Weepy the Dragon. He’s also the founder and president of MindStir Media, a full-service self-publishing and book marketing company.
