As long as there has been advertising, there has also been billboard advertising. There’s a reason why billboards are still popular in the digital media era, and it’s because they work. If digital and print ads were the best solution, billboards would have already become a relic of the past. In fact, a recent study found that billboard advertising has an average return on investment of about 497%. This means, if done well, you can make about $5 for every $1 spent.
And while a billboard might feel a bit “old school,” there’s beauty and power in that. The same mass-marketing concepts that applied to the first billboard still apply to the neon lights and flashing LED displays that will light up Times Square tonight.
To get in on the action, MindStir Media is now offering an exclusive Times Square Billboard advertisement for your book. This package includes a custom design for your book that will be displayed in Times Square during prime hours, and photographs and videos of the ad being displayed.
Here are a few reasons why this package might be the unexpected boost your book needs to hit best-seller status.
A unique touchpoint for a book
In the digital age, the phrase “omnichannel marketing” is becoming increasingly popular. There’s a common belief that a consumer needs at least 30 different touchpoints before they’ll ever be driven to purchase. In other words, somebody needs to see the name of a product at least 30 times before buying it. Some touchpoints, however, are worth more than others (for example, a Times Square billboard is more significant than a Facebook ad).
Most consumers will not expect to see a book on a Times Square billboard, making it particularly noteworthy. Book ads are more likely to pop up in print and digital media, so a billboard will be a particularly effective touchpoint in attracting readers.
Valuable second-hand impact
Don’t be fooled into thinking a Times Square billboard ad is a run-and-done ad. Or, said differently, that its value is lost as soon as it comes off the billboard.
Instead, there’s a lot of second-hand advertising impact associated with a Times Square billboard ad. You will have videos and pictures of the advertisement that you can use on other advertising channels.
Your billboard ad can be effectively turned into an ad for Facebook, Instagram, Google, YouTube and more, extending its life and value indefinitely.
Times Square is iconic and timeless
There are a lot of nuances tucked into a Times Square billboard ad. It has significantly more gravity than a normal billboard just based on locale since Times Square is known for its bright lights and flashy ads. Having your work in the mix instantly establishes credibility while also reaching thousands of people in a day.
There are no better billboards on earth than the timeless ones found in Times Square.
It’s a more connective ad for consumers
Billboard ads reach captive audiences better than any other ads in existence. People seeing your billboard are either driving or on foot, so they can’t fast forward, keep scrolling, or turn the page like they can with every other ad.
In a recent study, 70% percent of people who could recall a particular digital ad they’d seen in the last month cited one that was place-based, not online. This means that people are so bombarded by digital ads that they’ve learned to tune them out, while place-based ads (such as billboards) carry much stronger connective weight and are harder to forget.
Better control the of the message
Billboard ads give authors and marketers ultimate control of the message. Everything from the font used to the call to action (“Shop now” vs “Visit Today” vs nothing but a picture of a woman in a sweater, for example) is carefully sculpted to be as effective as possible in telling the story of the ad.
Your billboard will be a blank canvas with endless potential, and with expert guidance from the MindStir Media team, you can hone in on the messaging to perfection.
Ready for the best billboard for your book?
If you’ve decided that a billboard is right for you and your book, we’re here to make it happen. MindStir Media is excited to help bring your vision to life as a Times Square billboard. Learn more about the package, and other offerings we can bring to your book.
Working with MindStir is an investment in the #1 rated Self-Publisher. Find out why today.
