By MindStir
How Publishing a Book Can Strengthen Your Personal Brand Personal branding has become one of the most overused ideas in modern business. People are encouraged to post constantly, build an audience, …
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By MindStir
Why CEOs and Founders Are Turning Their Experience Into Books A successful business creates more than revenue. It creates a body of knowledge. Founders make decisions under pressure, learn what …
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By MindStir
Self-help books ask more of an author than simply having something worthwhile to say. The strongest books in the category take experience, expertise, or hard-earned insight and turn it into something …
By MindStir
Why More Entrepreneurs Are Turning Their Experience Into Books Entrepreneurs spend much of their careers building things that did not exist before. They develop businesses, make difficult decisions, …
By MindStir
For a coach or consultant, a book occupies an unusual place in the marketing landscape. It is a product, but it can also be a credential. It can generate revenue, but its greater value may come from …
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By MindStir
Nonfiction asks readers to place a particular kind of trust in an author. They may be turning to the book for knowledge, guidance, history, perspective, inspiration, or a deeper understanding of a …
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