MindStir

You wrote the book because you wanted to be an author. That does not necessarily mean you want to become an editor, graphic designer, book formatter, production specialist, distribution expert, …

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You can technically self-publish a book for very little money. Platforms exist that allow authors to upload book files and make them available for sale without hiring a publishing company at …

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Yes. You can hire a book marketing company even if your book has already been published. In fact, this can be an ideal time to seek professional help. Perhaps you self-published your book and …

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One month? Three months? A year? How long should you continue marketing a book after it is published? For many authors, the better answer is: as long as the book remains relevant and you still …

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If you want more people to discover your book, two of the most common options are publicity and advertising. But which is better? Book publicity and book advertising can both increase visibility, …

Continue Reading about Book Publicity vs. Book Advertising: Which Is Better for Authors? →

There is no universal book marketing budget that makes sense for every author. One author might spend a few hundred dollars experimenting with promotion. Another might invest thousands of dollars in …

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