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If you want more people to discover your book, two of the most common options are publicity and advertising. But which is better? Book publicity and book advertising can both increase visibility, …

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There is no universal book marketing budget that makes sense for every author. One author might spend a few hundred dollars experimenting with promotion. Another might invest thousands of dollars in …

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Writing and publishing a book require an enormous amount of work. Unfortunately, making the book available for purchase does not mean readers will automatically discover it. That realization leads …

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Your book launch did not go the way you expected. Maybe sales were strong for the first few days and then disappeared. Maybe the book never gained meaningful traction at all. Perhaps months or even …

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You published your book. It is available on Amazon. You told friends, family members, and social media followers about it. But after the initial excitement, the sales slowed down or never really …

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After paying for editing, cover design, formatting, and publishing, authors eventually encounter another important expense: marketing. So how much does professional book marketing cost? There is no …

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